Frequently Asked Questions
1. What is MOM?
The “Media Ownership Monitor” (MOM) has been developed as a mapping tool in order to create a publicly available, continuously updated database that lists owners of all relevant mass media outlets (press, radio, television sectors and online media).
MOM aims to shed light on the risks to media pluralism caused by media ownership concentration for more information: Methodology. In order to grasp the national characteristics and detect risk-enhancing or risk-reducing factors for media concentration, MOM also qualitatively assesses the market conditions and legal environment.
2. Who is behind MOM?
MOM has been proposed and launched by Reporter ohne Grenzen e. V. – the German section of the international human rights organization Reporters Without Borders (Reporters sans frontières, RSF), that aims to defend freedom of the press and the right to inform and be informed anywhere in the world.
In 2019, the project was spun-off to the Global Media Registry (GMR), an independent, non-for profit social enterprise registered under German law.
In each country, GMR cooperates with a local partner organization. In Albania, GMR worked with Balkan Investigative Reporting Network (BIRN Albania). The project is funded by the European Union.
3. Where can I download this report?
The website affords a PDF download containing all website content. The PDF is automatically generated and thus updated on a daily base. It exists for all website languages. In order to generate the PDF, scroll down to the website footer, choose your preferred language and “Download complete website as PDF”.
4. Why is transparency of media ownership important?
Media pluralism is a key aspect of democratic societies as free, independent, and diverse media reflect divergent viewpoints and allow criticism of people in power. Risks to diversity of ideas are caused by media market concentration, when only a few players exert dominant influence on public opinion and raise entrance barriers for other players and perspectives (media ownership concentration). The biggest obstacle to fight it is lack of transparency of media ownership: How can people evaluate the reliability of information, if they don´t know who provides it? How can journalists work properly, if they don´t know who controls the company they work for? And how can media authorities address excessive media concentration, if they don´t know who is behind the media´s steering wheel?
MOM thus aims to create transparency and to answer the question “who eventually controls media content?” in order to raise public awareness, to create a fact base for advocacy to hold political and economic players accountable for the existing conditions.
As we consider ownership transparency as a crucial precondition to enforce media pluralism, we document the openness of media companies/outlets to provide information on their ownership structure. Considering their answers, we distinguish different levels of transparency – which is indicated for each media outlet and media company on their profile.
Media owner’s motivation to remain hidden or even actively disguise their investments can vary from legitimate to illegal and be rooted in personal, legal or business-related reasons – or a mix thereof, in extreme cases even including criminal offenses like tax evasion or breaches of anti-trust laws.
Some of those reasons include the following:
- In several countries, media ownership is restricted by law in order to avoid concentration. So, if one individual wants to extend his or her media empire beyond these limits, proxy owners and/or shell companies registered abroad, even off-shore, are frequently being used.
- Sometimes, media owners receive personal threats or face other dangers either originating from governments or competing businesses and therefore decide to remain unknown to protect themselves.
- In many cases, media ownership is intertwined with undue political and / or economic interests, even more so if individuals involved hold public office and do not want to disclose such a conflict of interests.
- In rare cases, the disguise of media ownership happens unintentionally because over time and through mergers and acquisitions, corporate structures became so complex that the original beneficial owner is difficult to identify.
- Last but not least, there are ‘normal’ – i. e. non-media-related reasons for owners to hide, such as tax avoidance.
5. What kind of concentration regulation does MOM suggest?
MOM doesn’t make normative statements – it doesn’t suggest how to regulate media ownership. Which form of media concentration regulation can work, depends on the country context, the existing legal and market conditions, the ownership landscape.
MOM provides a transparency tool to enforce a democratic discussion on that issue as well as good governance: decisions are likely to be of higher quality and to better reflect the needs and wishes of the people if they have access to adequate information and broad consultations, with views and opinions freely shared.
6. How is data collected and validated?
Preferably, official data sources, and / or sources with a high level of reliability and trust are used. Whenever not publicly available, information was directly requested of media companies, political representatives and research institutes. All sources are thoroughly documented and archived in the Library. Further information is available upon request at BIRN Albania.
Audience data was made avalilbale for television from Idra Media.
Information on ownership structures, shareholders and financial statements of media companies and related individual owners were obtained from the Albanian National Business Register. The register’s database is online and publicly accessible in the Albanian language.
MOM also sent information requests to all investigated media companies and FOI requests to the public broadcaster, RTSH, the Ministry of Finance (for Public Spending on media).
In order to guarantee and verify the objective evaluation, MOM worked with an advisory group that commented and consulted throughout the research process. It was composed of national specialists with a substantial knowledge and experience in the media and communications fields.
7. How is "most relevant media" defined?
The main question is: which media outlets influence the opinion-forming process? In order to scan all relevant media, we included all traditional media types (Print, Radio, TV, Online).
The media were selected according to the following criteria:
MOM focused mostly on media with the highest reach, measured by audience share. Basis for selection was audience research data for the most recent period available provided by Idra Media (TV for May 2022 – May 2023).
The news worthiness and opinion content. The study focuses on general information with a national focus. As such, media with specific thematic focus (music, sport), social networks, search engines and advertisement were excluded.
The selection based on these criteria initially consisted of plus/minus ten media outlets per media type (TV, print, radio, online), with a focus on the TV market as it has the widest audience reach in Albania. Shedding light on these most relevant media outlets already allows revealing tendencies in media concentration. More media outlets were and will be added – if they prove to be relevant in terms of their owner or of their influence on public opinion (read more - “How are media outlets selected?”).
8. How are the media outlets selected?
TV stations were selected according to their audience reach nationwide, based on Idra Media data. Idra Media provides audience data for the television market, covering the main urban areas, including the capital Tirana and 5 cities (Shkodra, Fier, Korca, Elbasan and Durres). The audience data from Idra Media on specific companies are confidential and cannot be published, however they were used by MOM Albania team to calculate the audience concentration for the top four owners in the free-on-air TV market
12 Television outlets were selected based on audience reach and informative content production. A number of news-only media outlets (A2 CNN and Euronews Albania) were selected in the sample regardless of their audience reach because they are international franchises with considerable investment.
As there is no data on radio stations audience in Albania, the list was compiled based on the coverage of the radio station, national vs. local and the time allotted to news coverage. For example, the list includes also radio stations that rebroadcast the signal of 24 hour news television stations. Radio Tirana is the national public radio station, Top Albania, Club FM and Klan Radio also have national licenses. Radio Abc News, Syri FM, Radio Ora News rebroadcast the signal of respective TV stations with the same name.
In the print market 8 outlets were selected. The list includes all the daily newspapers currently in print and the only weekly business magazine in the market, Monitor.
The selection of the list of ten digital media outlets was carried out based Crowdtangle data. In Albania there are no readership data available on online media outlets. The Crowdtangle data on interactions of these media’s post of Facebook during three months (March 2023 -May 2023) was used to draw a list of the most interactive media outlets. From this list, news aggregators were removed and media who produce quality content were scaled up the list. Crowdtangle is a tool owned by Meta, the parent company of Facebook. The majority of online media with most interactions are websites of big legacy media, being TV or newspaper, with one digital only outlet included in the list, Lapsi.al.
9. Why Albania?
Albania ranks 96 (out of 180 countries) in the 2023 World Press Freedom Index published by Reporters without Borders, which positions nations according to indicators such as media independence, self-censorship, rule of law, transparency, and abuses.
The most influential Albanian private-sector media are owned by a handful of companies that have links to the political world, while operating in highly regulated sectors such as construction. While there are hundreds of online media outlets, only a small number have a sustainable business model with transparent funding.
10. Does the MOM only exist for Albania?
MOM was developed as a generic methodology that can be universally applied – and potentially will be. Notwithstanding that media concentration trends are observable worldwide; implementation and analysis will first take place in developing countries. MOM has been implemented in around 20 countries over the course of three years. All country projects can be found on the global website.
11. What are the limitations of the study?
- Economic data: Market concentration based on market share could not be calculated for online and radio since financial statements were not always outlet specific or outlets are not always registered, i.e. had general revenues from other businesses.
- Official audience measurement data is not publicly available; it is being sold by research companies, and the data provided is conflicted and contested by some media owners and experts.
- Some investigations, particularly into the diverse local markets as well as into more hidden ownership structures would require more time and resources.
- Public spending / advertising for media is not transparent. It is impossible to identify public funds spent on media, because they are not always clearly labelled as advertising.
12. Who do we target?
The data base
- allows each citizen to get informed on the media system in general;
- creates a fact base for civil society’s advocacy efforts to further promote public consciousness on media ownership and concentration;
serves as a point of reference for consulting competition authorities or governmental bodies when establishing suitable regulatory measures to safeguard media pluralism.
13. What happens next?
The database is a snapshot of the current situation, contextualized by historical facts. We aim at updating the website, depending on the situation. New country editions are being added frequently.
14. Are there similar projects?
The Media Ownership Monitor is mainly inspired by two similar projects. Especially the indicators for a later ranking rely heavily on the EU-funded Media Pluralism Monitor of the Centre for Media Pluralism and Media Freedom (CMPF) at the European University Institute (EUI, Florence). Moreover, Media Pedia, an ownership database developed by investigative journalists in Macedonia served as inspiration for the Media Ownership Monitor. An overview over other similar projects can be found in the table below.
A Spanish NGO that works in the field of media ownership transparency in several European countries.
An NGO which works in the field of press freedom. It implements media concentration projects.
The Media Freedom Navigator of Deutsche Welle provides an overview of different media freedom indices.
A database of television and audiovisual services in Europe.
The Website provides a summary and analysis of the state of the media in Europe and neighbouring countries.
The Media Pluralism Monitor assesses risks for media pluralism in the EU Member States.
The network provides information of the state of the media in many countries.
The Media Sustainability Index (MSI) provides analyses of the conditions for independent media in 80 countries.
The Website provides information about media ownership in Great Britain.
The organisation publishes an interactive database about media in the United States.
Monitors media ownership and the impact on media pluralism in southeastern Europe and EU member states.
A research that works with authors from 30 countries in the world about media concentration using a common methodology.
A database of international corporations of the world´s biggest media.
Media Development Indicators - A framework for assessing media development.