Panorama Online is the website of the daily "Panorama" and was launched in January 2003 according to the Web Archive. As like the print edition, the website belongs to the company "Panorama Group" JSC. The company is owned by the children of businessman Irfan Hysenbelliu, Fabiola (50%) and Fatmir Hysenbelliu (50%).

In addition to the articles published in the newspaper and the analysis of its well-known collaborators, the online edition of the newspaper "Panorama" offers updated information as well as a wider range of entertainment information from the world of sports and showbiz. Describing its online site as dominant in the market, Panorama Group responded to the MOM team's request for information and provided Google analytics data on readability. According to the company, had 75.4 million visits in May 2023 with 1.7 million unique visitors in the same month.

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

free content

Passive Transparency

upon request, ownership data is easily available from the company/channel

3 ♥

Media Companies / Groups

Panorama Group


Ownership Structure

The daily “Panorama” is owned by the media group “Panorama Group” JSC. The owners of “Panorama Group” JSC are Fabiola (50%) and Fatmir Hysenbelliu (50%), children of Irfan Hysenbelliu.

Voting Rights

Voting rights are the same as shareholders rights.

Individual Owner

Media Companies / Groups

General Information

Founding Year


Affiliated Interests Founder

Irfan Hysenbelliu, Alban Xhaferri and Lefter Sota

The daily newspaper ‘Panorama’ started publication in 2002, as a joint-venture between three businessmen, Irfan Hysenbelliu, Alban Xhaferri and Lefter Sota. The first two had considerable investments in the field of construction, while Sota was known for his metals company. Documents from the National Business Center show that Irfan Hysenbelliu owned 34% of the shares, while Xhaferri and Sota each had 33 % of shares in the company. Alban Xhaferri withdrew from the company in 2003 and one year later went on to open the newspaper “Metropol.” In 2005, Lefter Sota also transferred his shares in the company to Hysenbelliu and in the same year founded the newspaper ‘Tirana Observer.’ Both ‘Metropol‘ and ‘Tirana Observer‘ are defunct. From 2005 to June 2023, Irfan Hysenbelliu was the sole owner of the media house ‘Panorama Group. In June 2023 he donated his shares in this company to his children.

Affiliated Interests Ceo

Ardit Cela

studied engineering and telecommunications at the University of Tirana. He has previously held the post of secretary for public affairs of the Socialist Movement for Integration and also has served as the CEO of Albania’s postal service. Cela has been a member of the Tirana city council and in the parliamentary elections of 2021 ran as an MP for the Socialist Movement for Integration. He has been the CEO of Panorama Group since January 2016 and the CEO of Focus Media News since September 2022.

Affiliated Interests Editor-In-Chief

Fation Binjaku

a journalist and editor in chief of the website of the daily newspaper ‘

Affiliated Interests other important people

Fabjola Hysenbelliu

the daughter Irfan Hysenbelliu. He donated 50% of his shares to her in June 2023. She is a member of the supervisory council of the company.


Rruga “Panorama”, Nd.3, H.14, Ap. 3,

Njësia Bashkiake nr. 9, 1016 Tirana

Tel: +355 42 403 207, +355 42 403 208, +355 42 403 209


Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

The ownership structure and financial statement are publicly available on the Albanian National Business Registry. But the financial data for the website is not available since it’s not a separate entity. Panorama Group replied to the MOM information request on 27 July 2023. See sources for more.

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    Global Media Registry
    Funded by European Union