Panorama is a daily informative newspaper part of the Panorama Group, owned by the businessman Irfan Hysenbelliu. The newspaper started publication in September 2002 and has the highest circulation in the Albanian market, with 11424 copies sold on average per day during 2017. Panorama has a network of well-known contributors, who publish opinion pieces and comments on its pages. Apart from the print publication the newspaper also publishes online through the portal, which according to the newspaper is the most popular in Albania. Apart from the daily newspaper Panorama, the Panorama Group also publishes the daily sport paper ‘Panorama Sport’ and the magazine ‘Psikologjia.’ The group also is the sole owner of the private university ‘Luarasi.’

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

Paid Content

Active Transparency

company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable

4 ♥

Media Companies / Groups

Panorama Group JSC


Ownership Structure

The daily Panorama is owned by the media group “Panorama Group”. Irfan Hysenbelliu is the sole owner of the media house ‘Panorama Group.’

Voting Rights

Only the shareholders have the right to vote.

Individual Owner

Media Companies / Groups

General Information

Founding Year


Affiliated Interests Founder

Irfan Hysenbelliu, Alban Xhaferri and Lefter Sota - The daily newspaper ‘Panorama’ started publication in 2002, as a joint-venture between three businessmen, Irfan Hysenbelliu, Alban Xhaferri and Lefter Sota. The first two had considerable investments in the field of construction, while Sota was known for his metals company. Documents from the National Business Center show that Irfan Hysenbelliu owned 34% of the shares, while Xhaferri and Sota each had 33 % of shares in the company. Alban Xhaferri withdrew from the company in 2003 and one year later went on to open the newspaper “Metropol.” In 2005, Lefter Sota also transferred its shares in the company to Hysenbelliu and in the same year founded the newspaper ‘Tirana Observer.’ The daily newspaper ‘Metropol’ closed in 2010, while Tirana Observer continues to publish online. Since 2005, Irfan Hysenbelliu is the sole owner of the media house ‘Panorama Group.’

Affiliated Interests Ceo

Ardit Cela – studied engineering and telecommunications at the University of Tirana. He has previously held the post of secretary for public affairs of the Socialist Movement for Integration and also has served as the CEO of Albania’s postal service. Cela is a member of the Tirana city council and in the last elections ran as an MP for the Socialist Movement for Integration. From January 2016 he holds the post of CEO of the Panorama Group.

Affiliated Interests Editor-In-Chief

Robert Rakipllari – is a journalist and editor in chief of the daily newspaper ‘Panorama.’ Earlier, he held the position of editor in chief of the daily newspaper ‘Shekulli.’

Affiliated Interests other important people

Fabjola Hysenbelliu – is the daughter of Panorama Group owner Irfan Hysenbelliu and a member of the supervisory council of the company.
Fatmir Hysenbelliu – is the son of the owner of Panorama Group Irfan Hysenbelliu and a member of the Supervisory Council of the company.
Folitjana Puravelli – is a member of the Supervisory Council of Panorama Group.


Rruga “Panorama”, Nd.3, H.14, Ap. 3, Njësia Bashkiake nr. 9, 1016 Tirana

Tel: +355 42 403 207


Financial Information

Revenue (in Mill. $)

2.12 Mio $ / 271.45 Mio Lek

Operating Profit (in Mill. $)

0.07 Mio $ / 8.69 Mio Lek

Advertising (in % of total funding)

Missing Data

Market Share


Further Information

Meta Data

The ownership structure and financial statement are publicly available on the Albanian National Business Registry. The financial data provided are for 2016. The Central Bank's average exchange rate for 2016 was used to convert the amounts into USD. Panorama Group replied to MOM information request on 8 January 2018. See sources for more. For the purpose of evaluating weight of assets and revenues of this company in the print media market, MOM have calculated the value of assets, revenues and profits of 11 Print Media Companies. The companies/outlets included in the calculation are as follows: Panorama, Gazeta Shqiptare, Koha Jone, Mapo, Shekulli, Tema, Dita,, Standard, Sot News and Monitor.

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    Funded by European Union